|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HD69.B7
|
|
b
Item number
K45 2003
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Keller Kevin Lane
|
|
d
Dates associated with a name
1956
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Strategic brand management :
|
|
b
Remainder of title
building, measuring and managing brand equity /
|
|
c
Statement of responsibility, etc
Kevin Lane Keller.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
Upper Saddle River, N.J. :
|
|
b
Name of publisher, distributor, etc
Prentice Hall,
|
|
c
Date of publication, distribution, etc
c2003.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
xxv, 788 p. :
|
|
b
Other physical details
ill. ;
|
|
c
Dimensions
24 cm.
|
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
|
a
Bibliography, etc
Includes bibliographical references and index.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Brand name products
|
|
