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International cases in tourism management / (Horner, Susan.)
Bibliographical information (record 338112)
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International cases in tourism management /
Author:
 Horner, Susan. Search Author in Amazon Books

Publisher:
Elsevier Butterworth-Heinemann,
ISBN:
 9780080473116
Edition:
 2004.
Classification:
 G155.A1
URL:
https://icproxy.sabanciuniv.edu:2047/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=104719
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Detailed notes
    - Includes bibliographical references (pages 389-391) and index.
    - Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism.
    - International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.
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7794449107
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Yeniboğaziçi Grand LibraryN/A (G155.A1 H66 2004)
General Collection
7794457154
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