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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HD69.B7
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b
Item number
.G55 1999
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245 -TITLE STATEMENT
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a
Title
Brand warriors :
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b
Remainder of title
corporate leaders share their winning strategies /
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c
Statement of responsibility, etc
edited by Fiona Gilmore.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
HarperCollinsBusiness,
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c
Date of publication, distribution, etc
1999.
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300 -PHYSICAL DESCRIPTION
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a
Extent
263 p. ;
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c
Dimensions
20 cm.
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500 -GENERAL NOTE
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a
General note
Includes index.
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500 -GENERAL NOTE
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a
General note
Originally published: 1997.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Brand name products
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Success in business
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Product management
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Gilmore Fiona
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