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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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050 -LIBRARY OF CONGRESS CALL NUMBER
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b
Item number
.C4 1996
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a
Classification number
HF5415.2
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/3
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130 -MAIN ENTRY--UNIFORM TITLE
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a
Uniform title
Marketing research
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Churchill, Gilbert A.
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245 -TITLE STATEMENT
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a
Title
Basic marketing research /
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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c
Date of publication, distribution, etc
1996
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a
Place of publication, distribution, etc
Fort Worth :
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b
Name of publisher, distributor, etc
Dryden Press,
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300 -PHYSICAL DESCRIPTION
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b
Other physical details
col. ill., col. maps ;
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c
Dimensions
27 cm.
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a
Extent
xvii, 863 p. :
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
The Dryden Press series in marketing
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500 -GENERAL NOTE
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a
General note
One "Statistics command summary" chart inserted.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing research
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