|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
041 -LANGUAGE CODE
|
|
a
Language code of text/sound track or separate title
tur
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HD69.B7
|
|
b
Item number
A58 2004
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Aktuğlu Işıl Karpat
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Marka yönetimi :
|
|
b
Remainder of title
güçlü ve başarılı markalar için temel ilkeler /
|
|
c
Statement of responsibility, etc
Işıl Karpat Aktuğlu.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
İstanbul :
|
|
b
Name of publisher, distributor, etc
İletişim,
|
|
c
Date of publication, distribution, etc
2004.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
231 p. ;
|
|
c
Dimensions
20 cm.
|
|
|
490 -SERIES STATEMENT
|
|
a
Series statement
İletişim Yayınları ;
|
|
a
Series statement
Başvuru Dizisi ;
|
|
v
Volume number/sequential designation
1052.
|
|
v
Volume number/sequential designation
39
|
|
|
500 -GENERAL NOTE
|
|
a
General note
Includes bibliographical references.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Brand name products
|
|
